About

Maiami – handmade luxury

Founded in Berlin in 2004 by creative director Maike Dietrich, Maiami is built on the principle of handmade luxury — offering a modern perspective on the traditional craft of knitting. A clear, contemporary aesthetic defines the brand: refined colour stories, innovative textile surfaces, and a distinctive yet understated sense of individuality. Each piece carries a handwriting that is uniquely Maiami — often with an unexpected twist.

Positioned between Quiet Minimalism and Effortless Expressiveness, Maiami occupies a distinct space within the contemporary segment — elevated in quality, expressive in spirit. Focused on sweaters, cardigans, and knitted tops, the collections complement both minimal ways of styling and more expressive approaches to dressing, adding character without disruption.

What began with a small number of hand-knitted sweaters has grown organically into an internationally recognised knitwear brand. Growth has remained deliberate, guided by continuity rather than acceleration. Today, Maiami is available across four continents in around 150 boutiques, concept stores, department stores, and online retailers. The company remains independent and women-owned.

Responsibility

At Maiami we are aware that how we operate has an impact and know we are responsible for optimizing it. We have identified four key responsibilities that are close to our hearts: empowerment, environment, resources, and longevity.

Our craft depends on the people who make it. We are dedicated to their empowerment at every step of the production chain, may this be the team in Berlin or the knitters across Europe and Peru who put their love into Maiami.

The very core of our business model is the traditional hand craft of handknitting, arguably the most sustainable production method possible. Nevertheless, we are committed to further reduce our impact on the environment.

Maiami stands for finest quality and long lasting materials. We are committed to using resources responsibly and avoid wasting them wherever possible. Our goal is to maximize the lifecycles of our products, the ultimate form of responsible consumption.

To learn more, please read our Responsibility Report